Marketing Articles

All of these articles are about marketing. Marketing is how you let others know about your business. How do you get people interested in your product? What are the steps to follow in order to get your business noticed? What kinds of graphics grab potential clients’ attention? How do you best portray your company at a trade show? How do you get more people to notice your company? How do you use the available media to advertise? How do you direct your marketing to target women as opposed to men? For related articles, see our sections on Branding, Public Relations (or PR), and Social Media . These topics - and many more - are covered in this section. Each of these articles is written by a qualified and skilled author who is an expert in his or her respective field. These articles are available on a non-exclusive basis for publication or reposting. Also, check out our free marketing whitepapers, magazines, and resources.

Using the Internet for Lead Generation and Tracking

Creative Ideas for Filling the Revenue Gap

Promote Like A Showman!  Marketing in Today’s Economy…Back to the Basics

They Just Don't Get It

Take Your Business Networking to a New Level

How to Market your Way out of Tough Times

Outsourcing Your Marketing: Should You Hire Outside Marketing Help Now?

Finding Marketing Success in Uncertain Economic Times

Who Is Your Ideal Client?

Car Dealer, Heal Thyself

Your Book as Your Business Card: Indie Book Publishing Provides Professionals The Edge

Direct Marketing Strategy: Testing

What’s Your Tagline?

Connect with Customers in a Slow Economy

Your Company's Future May Be Online

Creating A Million Dollar Business Model

The Top 5 Mistakes of Social Media Marketing

Top 7 Marketing Tricks to Boost Your Business During The Recession

Get Your Direct-Mail Marketing Pieces Opened and Read

Plan a Memorable Corporate Event, Despite the Current Economy

The No-Money-Down Marketing Plan: Improve Your Marketshare without Spending a Penny

Host the Best Trade Show Booth on the Planet!

Create A Profit Powerhouse: Align Sales with Marketing to Maximize ROI

One More Thing You Can Do to Get More Business

The Threat of “Do-Not-Mail”

Conversion! Drive Attendance to Your Seminar

Outwit the Competition: Use Nontraditional Low-Cost Marketing

Seven Public Relations Secrets that Get Your Business Noticed

Get Your Business Off The First Tee: Hit more greens and sink more putts!

Selling the Intangible: How to Effectively Market a Service-Based Business

Relationship Marketing Can Help Your Business During Bad Economic Times

Six Reasons Why Face-to-Face Trumps Mass Marketing

Employ Strategic Entertainment to Gain Competitive Advantage

Create a Giant Postcard to Market Your Business and Get Results Fast!

Coping With An Attendee’s Limited Attention Span

How to Make a Book Cover Design that Flies Off the Shelf!

Capture Clients with Words that “Hook” and Graphics that “Kick!

Why One-Sheets are Must-Have Marketing Tools

What Do You Need to Know Before You Design Your Own Logo?

From Logo to Legend - In 10 Simple Steps

The Prescription for Direct Marketing Success

Mick Jagger Killed the Mass Market!

Using TV and Internet to Tap into the Baby Boomer Market

The Triple Win of Cause Marketing

Five Steps to Building an Effective Referral Network

Color Meaning: Symbolism and Color Psychology of Common Colors

Ten Fantastic Ways to Add Fun to Your Flyers

One-Sheet Says It All

Aligning Sales and Marketing for Dynamic Growth

The Impending “Do Not Market” Threat

The Five Pillars of Digital Marketing

A Marketing Boom: How to Attract the Baby Boomer Market

Marketing Triage

Trade Show Time Management

Optimize Your Trade Show Investment: The Power of Elegance In Action

Make Your Next Trade Show Exhibit a Media Magnet

How Not to Market to Hispanics

Acquiring New Clients by Telling Them About You!

Creating Passionate Clients: Grow Your Business with Relationship Marketing

Turn Your Marketing Pieces into Marketing Masterpieces

Avoid The 10 Biggest Direct Response TV Mistakes

Permission Marketing: A Response to Do-Not-Call

The Ten Percent Rule: an Answer to the Marketing Budget Mystery

Conquer Your Niche!

The Slippery Slope of Stopping Spam

Trends and Tools: How to Effectively Reach Your Target Audience

Home      Recent Articles      Author Index      Topic Index      About Us
2005-2017 Peter DeHaan Publishing Inc   ▪   privacy statement