Branding Articles

Branding is a subset of marketing; these articles cover this important topic. Branding is positioning yourself, your product, or you company in such a way as to be effectively noticed and remembered by people; it is the public identity of you, a specific product, or organization. Branding can include a name, logo, or slogan. The goal is to be recognized and remembered. Additionally, brands must not only be developed, they must then be carefully managed.

Each of these articles on branding is written by a qualified and skilled author who is an expert in his or her respective field. These articles are available on a non-exclusive basis for publication or reposting. For articles related to branding, see our sections on Marketing, Public Relations (or PR), and Social Media . Also, check out our free marketing related whitepapers, magazines, and resources.

Reinvent Relationships with Your Customers Online

What’s Your Tagline?

Sales Techniques that Pump Up Your Presence

Would You Want to Work for You?

Personal Brand Damage Control: Eight Tips to Stay on Top at Work

Building Your Brand For People of Color: It’s All About Trust!

How Leaders Earn Brand-Loyalty for Life: The Top Behaviors that can Damage Personal Brand

Brand Your Business and Launch Your Brand Online Without Losing Your Money or Your Mind

Is Twitter Right For My Brand?

You and Your Company: Making the Corporate Brand / Personal Brand Connection

One More Thing You Can Do to Get More Business

You Are What You Think: Face a Weak Economy with a Strong Personal Brand

Discover your Brand Lover: Five ways to tap into your most profitable customers

Effective Personal Crisis Management: Turning Financial Crisis into Opportunity

Barack Obama’s Authentic Dream and Personal Brand

Need Employment Insurance? Master Your Personal Brand

The Power of Cult Branding: In Search of Your Best Customer

The Top 10 Secrets to Mastering Your Personal Brand

Personal Branding Quiz: How are You Doing?

Personal Branding: So Much More than the Brands You Wear

Engaging the Customer: Delivering a Superior Customer Experience

Authentic Personal Branding

Visual Branding Keys To Make Your Business Memorable

Executive Presence: The “Wow” Factor that Makes Leaders Stand Out

Is There Buzz About You? The Power of Building a Personal Brand

How To Sell More: Value First, Brand Second

Creating a Personal Brand

Venus Goes Shopping: Tips to Get Women to Love Your Brand

Want Business Success? Think a Little Differently

Creating Your Personal Brand

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