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Heather Lutze's Articles

Heather Lutze has spent the last 10 years as CEO of Lutze Consulting – Search Engine Marketing firm that works with companies to attain maximum Internet exposure. As a nationally recognized speaker and author, she is releasing the forthcoming book, "The FindAbility Formula: The Simple and Non-Technical Approach To Search Engine Marketing" (Wiley and Sons) Spring, 2009.  Heather is a lead speaker for Pay Per Click Summit, and previously spent two years speaking for Yahoo! Search Marketing.


Using Facebook as a Business Building Tool

Expand Your Business by Thinking Global, but Acting Local

Looking for a Better Web Strategy? Spy on Your Competition

Reinvent Relationships with Your Customers Online

Social Media Advertising Strategy: Six Social Media Profiles for a Great Marketing Campaign

Know Your Customer’s Path to Purchase to Win at the Pay-Per-Click Game

Five Facts about SEO and PPC Every Businessperson Should Know

Use Negative Keywords to Make a Positive Impact on Your Pay-Per-Click Campaign





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