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Paul Cherry's Articles

Paul Cherry is President of the sales and leadership consulting firm Performance Based Results and the author of QUESTIONS THAT SELL, published by AMACOM Books. Paul can be reached at 302-478-4443 or e-mailed at

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Avoid Butting Heads with Customers: Eliminate Price Concerns

Jump-Start Your Staff’s Zest to do Their Best

The “Neuroeconomics” of Sales: How Buyers Really Decide

Watch Those Speed Bumps! Avoiding Six Common Sales Mistakes







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