Arussy is the
President of Strativity Group and the author of several
books. His latest book is Passionate & Profitable:
Why Customers Strategies Fail and 10 Steps to Do Them Right!
(John Wiley & Sons, 2005).
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Biggest Enemy of Customer Strategies
Customers – Reality or Fiction?
and the Art of Amazing Customer Experiences
Versus Competitive Customer Relationships
a Great Customer Experience
at the Moment of Truth
Customers One Clip at a Time
or Incremental Customer Experiences?: Change the Rules
Economics of Customer Relationships
the Art of Problem Resolution
Term Revenues at the Price of Long Term Loyalty
Me to the Moon: It’s What Your Customers Want
Do We Get Started? – The Quick Hits Are Under Your Nose!