The Road to Sales Success
By Mark Anthony
sales and business success demands a day to day commitment to:
determination, principle-preparation and positive thinking.
Although many business and sales people are aware of what needs to
be done in order to succeed, they don’t act on it. By incorporating
the following success principles routine, you can actively direct
your own destiny.
Don’t Give In:
You can look forward to reaching your success potential if you make sure
you never settle for anything less than your best effort. Lowering
your standards can spark a pattern of decreased performance. Create
an environment filled with people who expect 110% from themselves.
Their desire for success will rub off on you and at the same time
your wins will fuel their ambition.
Rejection is not final. Successful people never let failure get the
best of them. They understand that it’s all part of the game of
business and they don’t take it personally. They see mistakes and
failures as learning experiences and use them to help continually
improve at working toward their goal. Every road to success is bound
to be filled with a certain number of “No’s” before getting a
“Yes.” Always keep your head up and don’t dwell on the sales you
didn’t close, just move on to the next prospective “Yes.”
Before any sales call, think about what it is that you want to
achieve and what you’ll need in order to get there. Also, make sure
you are able to answer
questions which will help you sell more effectively:
a. Why am I
calling this person?
b. What’s in
it for this person?
information will I be asking for?
d. Who will
have that information?
should they give that information to me?
By designing a plan
for every call, keeping your industry knowledge up-to-date and
continually refining your skills, you’ll be able to capitalize on
sales and business opportunities.
Making that last call:
Although extra calls may not seem like your choice of things
to do at the end of work day, you never know, it may result in the
biggest sale of the month. It also gives you that momentum to go
the extra mile in other areas of your sales and marketing strategy.
Make it fun for yourself, as well as the person you are speaking to.
Working on your
selling skills, time management, organization, and other necessary
elements will give you the opportunity to grow in a professional
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