Breakthrough Leadership Strategies In A Socially Responsible Era
Are Socially Responsible Companies More Successful?
Indicates yes! A Junior Achievement Worldwide 2009
Summary Report notes, "Research shows there is a direct correlation
between active community outreach programs with increased revenues
and customer loyalty for businesses that engage in helping their
But, in an economy where every penny counts, is it worth it for
businesses to continue their philanthropic donations?
Not only is it worth it, it’s more necessary than ever.
Tough economies drive short-term decisions which ultimately have
long-term consequences. The question here is: how do we keep up with
donations without going broke?
In tough economic times businesses are cutting back on
expenditures not directly necessary to the survival of their
business, this includes employee training seminars, community
donations, and much more. But, are companies that continue their
community activism programs more profitable than the ones who don’t?
Is there a way to make charity donations more affordable?
Post Recession Philanthropy: Blending Management
Training with Non-Traditional Donations:
corporate trend blends social responsibility programs with employee
training seminars. This is the new, “post-recession” way to offset
the costs of community support and train your employees at the same
time, cutting out expensive corporate seminars.
In these economic times, organizations are cutting back on
training and development as well as on their traditional donations
and community support and that’s a big mistake. It’s critical to a
business’ bottom line to continue training their employees, and now
there’s a way to do it through charitable donation programs.
By creatively combining the desire to be socially responsible
with the need to develop leaders, companies can achieve both
objectives at once. Through leadership development activities that
are tied to social responsibility, companies can provide a unique
opportunity for meeting development needs and supporting the
community at a fraction of the cost of the past. It’s a win-win for
Socially Responsible Team Building: Encourage Employee
Volunteering: Take a leadership team to a typical 2-day retreat. Except,
rather than doing the traditional experiential exercises that
everybody is somewhat familiar with (role-playing, building a tower,
etc.), partner with a non-profit organization to have something real
done on their behalf. Arrange for tangible projects to be done
within the community and built team and leadership components at the
same time. Simulate the workshop activities through real world
tasks benefiting a non-profit in your community.
Creating leadership development activities that are tied to
social responsibility is the future of Corporate Philanthropy.
Tough times call for ingenuity, and this is exactly what companies
are doing. Non-traditional philanthropy provides a unique
opportunity to meet development needs while supporting the community
at a fraction of the cost of the past.
Todd Thomas holds a
PhD in Human Communication, Masters in Educational Psychology and a
Masters in Interpersonal Communication. He was a professor of
organizational psychology at North Carolina State University and is
now the Founder of IMPACT Consulting and Development, LLC and the
Global Leadership Columnist for TheStreet.com.
[Contact the author for permission to republish or reuse this article.]