Social Media Advertising Strategy: The Six
Social Media Profiles for a Great Marketing Campaign
By Heather Lutze
harder and harder for small business owners and advertisers to keep
pace with all the social media platforms on the Internet. It
started with the personal profile phenomenon, which quickly evolved
into video sharing profiles and then the floodgates opened up and
now Internet users have over 400 social media platforms to consider.
worth their salt knows the value of setting up a social media
advertising campaign on these free platforms. However, with so many
options and limited time, small business owners must have a
strategic and targeted approach to social media advertising…
people need to develop a Social Media Advertising Formula, made up
of the sites that all advertisers, Web site owners, and business
owners must have in order to run a successful social media
advertising campaign. There are six essential platforms that
business owners must have in order to really harness the potential
of social advertising. Each social platform plays a very specific
role, and the combination of all six is what will take your social
advertising campaign to the next level. There is a secret ingredient
at play here as well - the formula calls for a touch of optimization
on each platform. Optimization allows your social media to work with
your website and PPC campaigns to dominate the first page of search
engine results. Essentially this formula will make you the only
choice as far as the searcher and Google are concerned.
Advertising Element #1: Linked In - A popular business profile
site, LinkedIn ranks very well in search engines and is a great
platform for sending event updates out to business associates.
Directions: When optimizing your LinkedIn profile, select one
core keyword (or search term you would like to be found under), use
it frequently without sacrificing consumer experience, and watch
your profile skyrocket in the search engines.
Advertising Element #2: Facebook - As a closed community,
Facebook does not rank in the search engines and makes the best
choice if you want to have a personal profile online. However,
optimizing your Facebook profile with your business keyword can make
it an invaluable marketing effort.
Directions: Optimize your Facebook profile for one keyword and
become the “go-to” expert in your industry for the more than 22
million Facebook users. Also, include some personal touches, but
beware of putting too much personal information online.
Advertising Element #3: MySpace – As an open community,
MySpace ranks great in the search engines, and more importantly,
allows businesses to have fully-developed profiles, including
personally designed backgrounds.
Directions: In addition to optimizing your profile with a
keyword, you can also search for your target audience in MySpace
friends and create an amazing outreach network.
Advertising Element #4: YouTube – The main video sharing
platform, YouTube is one of the best forums available to create a
viral marketing campaign. From publishing client video testimonials
to creating social proof of your abilities, YouTube videos are a
great way to get other site owners to link to your website.
Directions: Each new video is a new opportunity to optimize for
a different keyword. For each video, be sure to include your
keyword in the title and at least once in the description section.
Advertising Element #5: Blog – If you only have the time or
desire to create one social media platform, a blog should be at the
top of your list. Blogs give users a few distinctive advantages over
the other platforms that make them absolutely invaluable in the
world of Internet Marketing. First, search engines love
blogs. They have plenty of content and are easy for the spiders to
crawl and categorize online. Second, consumers love blogs. They
aren’t hard-sales, but instead are a mix of marketing and education
that online shoppers trust. Third, every blog is a new opportunity
for you to go after a new keyword. Whether you want to dominate a
search page with one particular keyword or just have a presence
under a different keyword, a blog is a free and easy way to get you
Directions: As with a YouTube video, every blog is a new keyword
opportunity. Use a keyword tool, and select your keyword before
writing. Then, include your keyword in the title and throughout the
content- but remember never sacrifice consumer experience. Also, be
advised that repeating a keyword too many times will show up as spam
in the search engines.
Advertising Element #6: Twitter – The newest, hottest rage,
Twitter is a micro blog that limits posts to 140 characters.
Although you’ll typically hear the most skepticism about Twitter, it
can be an amazing tool for your business. Twitter plugins allow you
to update Twitter and literally push it out to your other platforms,
such as Facebook. Additionally, Twitter posts rank in the search
Directions: Select one keyword and include that in all your
Twitter posts. Also, don’t forget to personalize your Twitter
background for a totally unique and branded look and feel.
With the combination of these six social advertising platforms, your
online campaign is sure to be a success!
Read other articles and learn more about
[This article is available at no-cost, on a non-exclusive basis.
Contact PR/PR at 407-299-6128 for details and