How to Put Soul
in Your Business
and Money in Your Bank
During these demanding economic times, small business owners
find it more difficult to get credit and/or see a major increase in
credit rates due to the massive bailout of big business. Considering
that small businesses represent 99.7% of all employers, it's more
important than ever for small business owners to find new ways to
keep their businesses thriving.
Having been an entrepreneur since 1991, I've seen my share of
ups and downs. For my first nine years in business, I felt like a
"golden" entrepreneur. I could do no wrong and my business grew with
Then in 2000 all of that changed and I went through very
challenging times where I feared everyday that I wouldn't be able to
make ends meet. I'll never forget the day when I called a bankruptcy
attorney because that was the only way I thought I could get myself
out of the mess I was in.
After I hung up the phone with the attorney, I was
distraught. I just couldn't believe this was happening to me...
until I felt a small glimmer of hope inside. I felt it was rooted in
a newfound possibility to have a business based on the spiritual
principles I had come to understand as a yoga teacher. What if I
relied on putting more spirit into my business? Would that change
anything for me?
This was the quest I set out on when I decided not to file
for bankruptcy. Since there weren't any books on spirituality in
business, I had to find my own way. I hungered for this knowledge,
so I set up interviews with some of the world's leading experts on
business and spirituality including: Michael Gerber, Dr. Joe Vitale,
Seth Godin, Neale Donald Walsch, Bill Phillips, and hundreds
more. Through these interviews, and the practical application of
everything I learned from them, I designed a formula for integrating
spirituality into business. It all came down to five simple steps.
First, you had to uncover the soul in your business - what is
the real reason you started your business? What do you
love about your
business? How do you truly want to help your clients and
customers? Where do you find deep fulfillment and meaning in your
business? This first step is about connecting your passion and
purpose with your business.
The second step is about making two critical connections.
You've got to
connect with the universal Source that gifted you with your
passion. Some people call this source God, Higher Self, Spirit
or the Universe. Whatever you call it, see your business as part
of a larger plan. You need to have the belief that everything
happening in your business is happening for your highest good,
even if it's challenging.
You need to
connect to your market. This involves doing research to fully
understand who your market is, what their needs are and what
their pain is. Only, then can you communicate with your market
in a manner that authentically resonates with them.
The third step is to design your business vision. You've got
to become crystal clear how you want your business to look. Your
business vision needs to be built on the joy and love you have for
your business and the work you do. If not, you'll grow to resent it
and nobody will want to do business with you.
After you design your business vision, the forth step is to
implement it! Take time to make changes in your business so it
reflects the vision you created. When you are joyful in living your
business vision, clients will flock to work with you and your
Finally, you've got to maintain your energy and stay aligned
and enthusiastic about your business. Your energy is one of the most
valuable assets you have, so keep your energy up and your numbers
will go up, too.
These five steps are exactly what I did to go from the brink
of bankruptcy to a seven-figure business during the most challenging
financial crisis in decades. I share them with the intention that
you, too, will experience the growth and joy you are looking for in
Christine Kloser is the award-winning author of
The Freedom Formula®
and creator of the
Freedom Formula Experience. She
is widely recognized as an expert in the field of conscious
entrepreneurship and is dedicated to coaching entrepreneurs to be
profitable and powerful forces for positive change in our
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