Doofus and Dumbo
in the Mornings:
Drive-Time for Losers
By Landy Chase
Several years ago, my daughter and I
left the house together one morning to run an errand. The radio was
on, and two of the local yuk-yuks of morning talk radio - we will
call them Doofus and Dumbo - were doing what most of their genre do
- discussing sex, taking calls about sex, conducting polls about
sex, and sharing various potty jokes with their listeners. Loud –
dare I say forced? - guffaws all around.
At one point in the "show", my daughter
turned to me and asked the kind of perfect, innocent question that
kids ask so well. "Why do they think that's so funny, Daddy?" she
asked over the raucous hardy-har-hars of the DJ's. "I didn't think
that was funny at all".
She was right. It wasn't the least bit funny; in fact, it was annoyingly stupid. Lost earlier in my own
thoughts, I regretted that I had forgotten to turn off the radio.
There are, today, a lot of lazy,
apathetic people in America. Part of the reason for this is that
there is a massive and increasingly influential segment of the
entertainment industry that works hard, every week, to keep our
minds stuffed with utterly useless, nutrition-free brain candy. An
ever- growing segment of our population feeds almost exclusively
from this idiot-IV on a daily basis. When these people read (if they
can read), they pick up People Magazine or Us. When
they watch TV, they tune in to Rock of Love with Bret Michaels.
And, when they drive to work in the morning, they set their dial
to our friends Doofus and Dumbo. Are you, too, spending your
morning drive time with these guys? If so, see if the following "listener demographics" apply to you:
You earn a meager income;
You hate your job;
You have no goals in life;
You are unhappy with your current
You lack the motivation to do
anything about it;
The only thing you look forward to
is the weekend.
There are many quality radio programs
that do not rely on dimwitted blather to attract a listening
audience. Regardless of content, however, if you want to be an
excellent sales person, you cannot afford to be frivolous with your
time management. You cannot afford to turn your vehicle into a forum
for cheap entertainment.
We have been conditioned in this country
to think of "education" as a degree and diploma. For successful
business people, academia does not have a place in the same room
with the wealth of business learning available from top-tier
successful people on digital and CD format. Your professors on audio
are not classroom theorists who have yet to spend Day One in a real
job. Most of these instructors are masters in their respective
fields - real-world experts who, for just a few dollars, are willing
to share the very best of what they have learned with you, over and
over again. Zig Ziglar used to call time in the car “Automobile
University”. To his point, why not turn time in the automobile into
a classroom on wheels? Why not use that time to permanently improve
your skills and income?
When I was a fledgling sales person
(back in the days when audio programs were on cassette) one of the
first programs I invested in was a six-tape program by the great
motivational speaker Brian Tracy called The Psychology of
Success. Of all of the books, tapes and CDs that I have reviewed
in my career – and there are dozens of them - that audio program had
a more profound affect on my attitude and my career than anything
else that I have been exposed to, before or since. Twenty years
later, I can still remember, verbatim, whole passages of content
from that program. I went through the material so many times that
the cassettes began breaking; fortunately, Brian’s policy at the
time was to replace them, free of charge, upon request. I am sure
that he went through a boatload of them with myself and other people
hungry to get to a higher place.
For me personally, the business
knowledge I have gained in my car has been worth many, many times
the value of both the B.S. and M.B.A. degrees I earned as a student.
I have learned practical skills and techniques that have served me
as a sales person, sales manager, speaker and entrepreneur. One
valuable lesson that I learned early from one of these audio
programs – and I will pass this on to you – is that if you want to
elevate your game, identify and seek out people who are where you
want to be, and do what they do.
Doofus and Dumbo
are two wild and crazy guys! Completely out of control! Hilarious!
They are also robbing you of income and success. You are cut from a
different cloth than their fan base. Turn off the dial. Turn on your
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