Get Your Business Off The First Tee:
Hit More Greens and Sink More Putts!
By Randy Friedman
Company A is doing great! They have
record-breaking profits this quarter, despite the economic downturn.
Their turnover rates are low and employees are motivated to succeed.
Company B, on the other hand, is struggling. They have low employee
morale, high turnover rates and profits are sagging. What could
Company A be doing that Company B is not?
people at Company A apply the skills they’ve learned on the golf
course to their business. Not only is golf a great networking tool,
but it also teaches many important business lessons. Fortune 500
companies like FedEx, Bank of America, Coca-Cola, Kodak and many
others know the power of golf. They’ve put their money into the PGA
Tour for three main reasons:
1. They realize the power of brand association consumers make with
the winning values of golf.
2. They know the relationship potential golf has in the business
3. They get the experience to play with golf professionals and
corporate executives in Pro/Am events.
So, even if you’re not a golfer, how can
you take the lessons and skills learned on the course and apply
them? Here are a few insider tricks and techniques to apply to your
Anyone can get off the first tee … the question is, how effectively?
Think of the first tee in golf as the start of any project, job
or plan in business. It’s where everything starts. It’s the place
where you feel an offensive attitude like, “give me the ball, I want
to play” or a defensive one like, “don’t throw me the ball, I’m not
your business attitude that will either help you hit down the middle
of the fairway or slice it out-of-bounds. Your vision can give you a
head’s up on the competition. Here are some tips for creating a
clear vision to get your business team off the tee more efficiently.
Slogan/Motto: Driven to be the best
Mission Statement: To be America's best run, most profitable
Description: AutoNation is at present one of the leading car
dealers in the U.S., selling new and used automobiles, car parts,
vehicle insurance and warranty, as well as doing repairs and other
Work with your caddy. In business, this means sharing the
vision with the rest of your company. You are only as strong as
the team supporting and cheering you on. Check in with your
staff members regularly, and preferably on a weekly basis.
Everyone should be on track to complete his or her goals.
Make sure your equipment fits. In golf, it’s important that
clubs fit you – not the other way around. In business your
processes, technology and equipment should fit your needs and be
up-to-date. Do your employees feel like their time is wasted
with outdated procedures and equipment?
do we hit more greens in golf – and make more “green” in business?
It’s all about course management! In golf, course management is
how to think your way around the course. The better players take
risks when it is calculated in their favor. They get back in play
when a shot goes astray, and they score when they are in position to
take the shot.
business, the course management is usually defined by the team
leader or supervisor. Goals define your direction, and sharing your
goals with others will help you hit the small targets to reach your
ultimate goal. The company’s bottom line changes when the smaller
targets are hit and the goals become attainable to reach.
some tips on hitting and making “the green.”
Love every club in your bag -- and
every member on your team! Each employee has specific gifts
and talents to bring to the table.
Did you know if there is a club in your bag that you
never use because you really don’t like it, it brings your game
down? It’s giving off negative energy you are probably not aware
of. It’s the same with your employees. So, you have two choices:
1. Take it out of your bag and replace it with something you do
like: Remove the negative employee and replace him with someone who
brings a more positive energy to the team
2. Start thinking, “I love this club”: Change your way of thinking to
focus on the positive “I may not love this person, but they bring
___ to the team… or they bring an element to this company that we
Hit the shot when you are ready. Your pre-shot routine will
let you know when you are ready. If you don’t have a routine you
have nothing to fall back on when the pressure is on. In
business, your pre-shot routine may be a short, motivational
meeting before your client comes into the office, or it might be
the pep talk you have with your sales representatives when you
go to a client lunch. It could be a weekly meeting with your
staff to check in on company goals. Whatever it is, create a
routine and stick to it. You will you feel ready to accomplish
Take enough club! Your pre-shot routine will help you make
the game more routine. But if your ego gets in the way thinking,
you’ll start to believe you can muscle your way around the
course. Most amateur golfers think they can hit the ball farther
than they do. They will come up short, finding themselves in the
water or in a bunker (what many golfers call “sand traps”… FYI,
animals get trapped, golfers get in and out of bunkers). In
business, don’t come up short by letting ego get in your way.
Think things through; let your team help you. Ask your
colleagues for input, do thorough research, talk it through and
get outside opinions on the topic.
to sink more putts… or in business terms, how to close the deal!
In golf, you have 18 chances to make a mark, sink the putt and get
ahead of the rest of the field. In business, it’s essential to take
the shot when you are in the right position. Here are some ways to
sink more putts:
Get off the driving range hitting just your driver, and
focus your time and energy on the practice green. Did you know
50 - 60 percent of the game takes place in the short game?
Putting is the one part of the game that requires brains over
brawn. Similarly, in business, much of your success is about
making sure the little things get done. Your business goals are
made up of smaller goals or targets. If you’re not hitting the
smaller targets first, then you can’t make the bigger goals
happen – then, you’re defeating the team.
Love your putter. If you say you hate your putter, there
is no way it will work for you at optimum performance. The
moment you love the tool you are using it becomes even better in
your hands. Love elevates your emotions and feelings unlike any
other thought. Similarly, you must love your product, service
and company. Even if you’ve had a bad day at the office, think
positive thoughts about your situation and elevate your actions
with the power of your mind.
Visualize yourself making the putt, making the sale or
seeing your client happy with your product or service. Acting as
if you’ve already seen the outcome is a powerful tool top
athletes use in every sport. Tiger Woods, the ultimate
visualizing machine, is a perfect example. Why? He’s been doing
it the longest. Tiger worked with a sports hypnotist as a
teenager to see himself holing every putt he looked at. Can you
tell by his unwavering confidence?
Believe you are the best putter or salesman in the world! It
is this inner belief in yourself that brings you success in all
you do. Your inner attitude will help you sink the putt, close
the sale or make the deal that drives you toward success.
off the first tee, hitting more greens and sinking more putts begins
with an inner belief that says, “I can do this.” The most successful
companies in the world know this… just ask Nike!
Read other articles and learn more about
[This article is available at no-cost, on a non-exclusive basis.
Contact PR/PR at 407-299-6128 for details and