Create a Giant Postcard to Market Your Business and Get Results
By Karen Saunders
A wonderful, hardworking
marketing tool is a giant postcard! With colorful eye-catching
graphics on one side and your promotional copy on the back, it will
grab attention faster than an email, ad or sales letter.
Make it Big:
A giant postcard, also called an oversized, jumbo, or #14 postcard
is a low-cost, effective device for branding your business and
creating prospect response. Start with a 6" x 9" or larger size
postcard and print in full color to make it stand out from the stack
of white envelopes in today's mail. Postage is the price of a first
Find a printer who
can print "variable data" and you can customize the postcard with
your prospect's first name in the design along with their mailing
address. Who can resist reading a postcard with their very own name
in the headline? You don't need to use peel and stick address labels
I recommend several mailings using the same brand, theme, or graphic
to make a memorable impression in your prospect's mind. Make your
brand simple, unique and easily identifiable. If you are selling an
informational product, workshop or seminar are positioned yourself
as the expert, I recommend that you use an engaging photo of
yourself somewhere in the layout.
Make a Series:
Remember, it takes repeated impressions-some say 7 or 9 times-before
your prospect will buy. Mail out your postcard or series of
postcards before and/or after an event such as a tradeshow or
conference where you are exhibiting or before your own event.
Use a Catchy Headline
and Stunning Graphics:
On the front side, write
a provocative statement, compelling question or catchy headline
directed to your target market. Add an unusual, colorful, or
stunning graphic or photo. Check out royalty-free stock libraries
for low cost photos and illustrations at these sites:
www.bigstockphoto.com. If you lack creative talent, hire a
graphic designer to prepare the file for your printer.
Keep it Simple:
The copy on the back side of the postcard needs to be compelling,
clear, clean and simple. No one will take the time to read a "
textbook" of tiny type. Use bullet points if necessary to break up
the text and turn it into an easy-to-use list. Highlight your
contact information (phone number and/or website) with a contrasting
color or bold font. Be sure to leave 5/8" margin of white space on
the bottom end of the mailer side. This is where the post office
will imprint a bar code, and you don't want it to cover your
Tell the Prospect What
want the prospect to call you or contact you via email. You can
direct him/her to your website for free offers. Then capture their
email addresses when they sign up for your free ezine, report, audio
recording. Be sure to follow up right away.
Don't forget your call to
action. Be absolutely clear with what you want your prospect to do
next. This is the last line of text on the back side of the card,
right above your contact information.
Put this hard working
tool to work for you and just watch your response rate soar!
Read other articles and learn more
about Karen Saunders.
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