From Logo to
Legend – In 10 Simple Steps
Think of any large
company, and I’ll bet you can picture its logo. It seems like they
must have been born with it, but they weren’t. Every logo
had to start somewhere. And you can start building recognition
right now that will continue for years when you create a strong
A good logo will be
visually captivating, and will tell people what your company does
and what it stands for. And then you can carry that logo onto just
about everything that leaves your office, from flyers, to business
cards, stationary, shipping cartons, invoices…on anything that your
So how do you go about
creating this masterpiece?
First of all, you don’t
want to overload the eye with too much “busy”. A smart combination
of symbol, color, and positive and negative space are key. This is
a case where “less is more”. Play around with a few designs, try
different color schemes… before you know it, you’ll have the right
Here are 10 tips to get
You want to keep it
simple, yet sophisticated.
Graphics should be
bold and distinctive. Stay away from thin lines – they’re hard
Not too tall – and
not too wide.
Don’t go for a trendy
look – or an old-fashioned look, either. You’re going for
It needs to look
going to be putting this logo on every piece of your business.
Make sure it will work for everything from an envelope to a
Pick a logo that will
transfer easily from color to black and white.
The graphic has to be
in keeping with your type of business, and also has to work well
with the name of your business. It’s a whole look you’re
The logo also should
tell people what your business does. Graphics are great, but
not if they leave your target market guessing.
Choose an appropriate
font for your business. There are thousands to pick from – just
find the right fit.
And here’s a bonus tip:
When you are set on a color – or colors – make sure you keep note of
the ink formula. That special blend of inks has its own PMS number,
and that’s what your printer will need. That way, all your print
jobs have the same great color you love – and your logo will
be consistently beautiful on every print job!
Designing your winning
logo is only the first step in pulling together your visual brand.
Now you need a good tag line. And a memorable tag line is just
as important as the logo. It puts the finishing touch on
your mini ad to anyone who sees it.
Read other articles and learn more
about Karen Saunders.
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