Can’t Sell Today
By Lee B. Salz
following is a diatribe from a fallen sales hero.
sell in January. Between the terrible weather and everyone
coming back from vacation, how can you expect someone to focus on
buying now? I’ll pound the pavement next month.
sell in February. More snow and more vacation. Way to go,
Washington and Lincoln; thanks for President’s Day! It’s such a
short month. No one can make a decision in such a short month. Next
month is going to be better.
sell in March. No one is going to make a decision on this with
more holidays around the corner. Good time to shop for summer
clothes. I’ll just borrow money because I’ll make huge commissions
later to pay it back.
sell in April. Who wants to focus on buying with Spring in the
air? And hey, my kid’s birthday is this month. I’m sure my prospects
are working on their taxes anyway. Next month will be better for
sell in May.
Great weather in May, and I hear that my prospect may be thinking
about being acquired. No problem. I’ll look for better ones next
month. There’s tons of opportunity out there.
sell in June. Kids are getting out of school. Wow! I almost
forgot Flag Day. No one buys in this weather. Besides, July is a
better month for sales anyway.
sell in July. Great time of year to be at the beach and enjoying
the outdoors. I think all of my contacts are on vacation…together!
Nope, can’t sell this month.
sell in August. Too hot! Besides, I’m taking my vacation. They
probably are taking theirs too. No selling to be done now. Next
month, for sure.
sell in September. Between the three-day Labor Day weekend and a
new fiscal year kicking in, no one is buying anything. I’m feeling
good about next month.
sell in October. Columbus’ birthday; what should I get him this
year? I almost forgot Halloween! I’m going to focus on selling hard
over the next two months. I’ll finish the year strong.
sell in November. Thanksgiving, ya know. Very short month. I
don’t think any of my contacts have their budget yet. Can’t buy
without a budget. Man, December is going to rock!
sell in December. Everyone is on vacation in December. I know I
am! Who can focus on buying with the end of the year so close? What
should I do for Festivus this year?
maybe next year will be better for sales. Luckily, no one is buying
anything from anyone this year.
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