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Find Your Sales Bliss

By Steve McCann

It is rare that one can find more up’s and down’s in a career than you’ll find in the selling profession. A prosperous month and life is good. A down month and job dis-satisfaction reigns supreme. It is so very common that one’s job satisfaction is tied directly to their production. It’s hard not to experience some of this as a professional salesperson – I mean come on – how many vocations have a measuring stick as clear and defined as monthly sales production?

Are any of these examples found within your sales force?

  • Negativity

  • Call Reluctance

  • Lack of motivation/action

  • Good month / bad month production

  • Lack of ownership/professionalism in their work

  • Lack of enthusiasm for their work

Quite a list, huh? Many salespeople let their production (the destination) dictate their job satisfaction instead of letting their daily activities (the journey) provide them the purpose and fulfillment they seek. It’s a trap that causes inconsistent production, sporadic motivation and in the end – burnout!

So what’s the solution to creating a long term, successful sales career? The answer is to live your bliss!

Your bliss is that activity or experience that when doing it, you feel truly alive. Time slows down and you find real meaning and purpose in what you are doing. When you find your bliss and incorporate it into the practice of your work, you’ve just discovered the secret to passion and high performance. Everyone has their personal bliss that excites and motivates them. When we are engaged in these activities we find it easy to commit to the practice. Discipline and will power are not a struggle because we love what we are doing.

Are there actual salespeople who live their bliss and excel in the sales profession? Yes, they are called “Specialists”.

The generalists are the majority, they do what most others do and get similar results. Of the 80/20 rule they make up the 80% who produce the 20%. When the market for the generalists’ product or service is not in high demand they tend to experience a drop off in production, which in turn can cause stress and if it lasts too long—they may be forced to exit the company or industry all together.

Specialists have developed a creative approach to their profession. Specialists enjoy top of mind awareness, are the highest paid salespeople in the world and exhibit a natural passion for their work. When we encounter a person who is passionate about the part they play in their work, we are witnessing vocation excellence. Think about it, enthusiasm is contagious and in a time of similar pricing and products, enthusiasm often makes the difference. If you want to experience a dramatic shift in your passion and performance, try these tips:

Tip One – Utilize the 20-10-5 Rule: List 20 things you most love to do and gain enjoyment from. Is it baking, golfing, smoking cigars, swimming, fantasy sports, coaching, public speaking, sailing, technology, running, lifting weights, bowling, pottery, event planning, skiing, gardening/harvesting, playing music, wine tasting, dancing, yoga?

Choose the top 10 that fit the following criteria:

  • Could these activities be incorporated into the practice of my selling activities (prospecting, presenting, closing, follow-up, client retention etc.) and have a positive impact on production?

  • Could I see myself doing it week in and week out with enjoyment, said another way, could I find it easy to commit to the practice and make it my specialty?

This is where we really need to think outside the box and be open-minded in developing a creative approach. Here are just a few examples of what top producing specialists have incorporated into their work:

  • One salesperson loved to cook and bake, so she put her bliss to work and would bake treats of all kinds and deliver them to prospective offices in need of her company’s services. As an add-on bonus she would teach prospective clients some helpful hints on cooking/baking free of charge.

  • Another salesperson loved to exercise, a self-proclaimed gym rat, used her joy of working out to share nutritional information and even train many of her prospects and later clients a few times a month as a free add-on service to her core business product.

  • One guy incorporated public speaking into his prospecting activities and found various forums to speak on behalf of his industry as well as his products/services. In a very short time he built credibility and a large book of business because of his bliss.

  • A golf enthusiast helped his clients with their golf swing.

There are probably some clubs/organizations that get together and share a similar bliss as you do or other places to practice your bliss and develop relationships. The only limit here is one’s own creativity and imagination.  Narrow the list to the top five that you most love to do and start enjoying your work!  The key is to be creative!

Tip Two – Declare Yourself a Specialist: Using one or more of your top five develop a creative brand message and deliver it effectively. For example, the “Technology Lady to the _____ industry,” or the “The Friendly Fisherman for your financial peace of mind.”

Tip Three – Commit to the ‘Musts’ of Your Job: Company requirements such as attendance at all meetings, completed paperwork turned in on time, parking in designated employee parking, etc. are examples of the ‘musts’. The professional salesperson is the one who complies with the requirements of their employer. Prima Dona’s abound in the sales profession. Don’t be one of them. Selling is one of the most time flexible professions available; this is good news and a major benefit to this vocation. In a 40-hour week, it’s possible that your musts may only require 5 to 10 hours of your time, leaving 30 hours or more to ‘Live your Bliss’.

What is inferred throughout these three tips is this:  Do what you love to do and be of service while doing it. Service to others will make you successful in any endeavor you choose. So now, go get creative and enjoy the daily journey. Before long you’ll be searching for ways to slow your business growth. Not a bad problem to have!

Read other articles and learn more about Steve McCann.

[This article is available at no-cost, on a non-exclusive basis. Contact PR/PR at 407-299-6128 for details and requirements.]

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