Who Are We and Where Are We
By Tim Connor, CSP
After 34 years
of consulting with clients and speaking to groups of managers,
executives and salespeople, I have discovered that there is a common
problem among many businesses today. It is a sense of identity, or,
in the words of one manager I interviewed last year, “I don’t know
who we are or where we are heading, and yet I am supposed to help us
get there.” These feelings are common among many workers today
whether expressed or kept to themselves.
A clear lack of
communicated, understood, reinforced and believed-in direction is at
the root of many organization’s problems today. Oh yes, they will
say that turnover, competition, finding good employees, global
issues, the government, the weather, suppliers or Aunt Sally is the
real culprit contributing to their lack of profits, growth, market
share or lack of competitiveness, but don’t be fooled. A lack of
clear communicated direction and identity in an organization will
Poor internal communication.
High sales costs.
Vulnerability to competition.
Reduced market share.
Reduced sales and profits.
Mistakes and more mistakes.
Wasted time and effort.
many meetings in which nothing is accomplished.
Poor customer service.
Poor external communication.
Confusion internally and externally.
lack of positive growth.
lack of creative innovation.
lack of clear goals.
Poor employee development.
list is not enough to give you, as a manager or executive, cardiac
arrest, I don’t know what will. Any 3 of the above 20 items can put
you in the dumpster. Don’t risk it.
determine who you are and where you want to go or who you want to
communicate this to all employees with clarity and constancy.
Third, reinforce this message
with integrity and repetition.
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