Are You Fighting To Be Average?
Break the Bonds
By Chip Eichelberger
It is easy
to become satisfied with good or even very
good performance. We feel content with living a good
life, having a good
marriage, or achieving good
results in business or sales. But very
good is the enemy of great. You think great is right next-door.
It’s not. It’s in another country.
When your work gets very good, it is just the beginning.
you’re thinking, “But I’m just an ordinary person.” Consider
this true story: Steve was an average performer. He worked for an
investment wholesaler catering to the needs of outside financial
service professionals. His manager challenged him to consider changing
his time management system to more effectively spend the majority of
his time with his top advisors. His manager described the system that
he had once used with great success. Steve made a variety of excuses
why it would not work for him.
Seeing wasted potential in a viable employee, his manager asked this
crucial question; “Steve, why are you fighting
to be average?”
question amounted to a career-changing epiphany for Steve. He
recognized his excuses for just what they were: Excuses. Now
challenged to reaching his full potential, he adopted the new system
and is an over-the-top performer in his field!
fighting to be “average”? Are you where you thought you would be
by this time in your life? Are you at your full earning potential,
achieving ongoing distinctions, enjoying the home and lifestyle you
desire? If you discover a gap between current performances and your
attainable potential, follow these seven steps to keep from ever being
labeled “average” again.
1. Purpose precedes plan. You need to be very clear on the
reasons for you to move toward greatness. Why will you go for it?
What are your dreams? Only you can make a decision to change your
direction now. Do not focus just on what it will cost you if you do
not change. Spend more time asking, “what if” you do change. What
are all the positive ramifications? Once you know your “why” then
you can create your game plan to get there.
2. Don’t just talk about it; make a commitment to do it! In golf,
at the time of this article in 2006, Phil Mickelson is the top money
earner ($3,237,992) and has a stroke average of 69.40. Steve Flesch is
#100 at 71.40 and has earnings of $326,230. The differentiation
between good and great in professional golf is only 2 shots a round,
yet the difference in earnings is ten fold. Talent plays a role and
the real difference is
commitment. Many people want to take their performance to the next
level. Unfortunately, their “want-to” and their “will-do”
rarely coincide. Commitment is hard. Commitment to “greatness” is
even harder. Adversity and set-backs are a given. Don’t let past
satisfaction with “good” weaken your commitment to be “great.”
3. Evaluate small changes that could notably enhance your performance. Years
of experience don’t
automatically ensure excellence. It is proven that making even subtle
changes to enhance that interaction has resulted in better treatment
outcomes and cost of care. Record yourself during interactions with
colleagues or clients. Simply state you are trying to improve your
communications skills and set the recorder aside. Evaluate yourself
from every aspect. Listen to your voice tone and quality. Were you the
dispenser of enthusiasm or more like Eeyore? Were you really
listening? Are you precise, clear, and to the point? Self evaluation
is often a brutal eye-opener. You may not be as “good” or
“great” as you once envisioned yourself.
4. Be willing to do the hard work up front. Consistency comes from
discipline, and both are essential as you prepare for greatness.
Imagine new ways you can prepare: Instead of just winging it on a
sales call, for example, jump on the company web site and research,
find out who among your colleagues knows the customer, and determine
which testimonials will be most effective. Create a check list of
everything you need to get and specifically you want to accomplish.
The bottom line is, you’re not always going to win, but don’t fool
yourself about why you didn’t succeed. There is no excuse for lack
5. Make the positive choice. If you’re married, does your spouse
have any faults? Are there some things you do not like about your job?
When we’re around anything (or anyone) long enough, we tend to take
it for granted and see only the negatives. Choose to focus on the
positive. Be your own best coach, not your own worst enemy. Praise
yourself and others for their positive actions, and learn to accept
setbacks and put them behind you quickly. See what you can learn from
a negative situation and then move on….next!
6. Devote 4% of your day to achieving excellence. Work on a single
point of excellence for just one hour of your day, every day, or 7 of
168 hours per week. Pick an area first that you have the most passion
for. What would get you excited? What will have the most ripple effect
on your life? Taking this small amount of time— 4% of your daily
life—to improve yourself may be difficult at first, but it’s a
gift to others, too. If you’re not excited about what you’re doing
and getting good results, or if you feel like you’re letting
yourself, your organization and colleagues, your partner and kids
down, then you have to carve out an hour to improve your most valuable
7. Find and focus. When you play darts, if you want to hit triple
20, you look at that small inner ring, not the whole dart board. The
prescription for overcoming mediocrity consists of first finding one
area to get right, one area to strive for excellence in, and to work
diligently at that. Everyone has gifts and possibilities and you
deserve to realize the full potential of those gifts. One new area of
excellence can shift your identity and the image you have of yourself.
By doing just one thing very well, you begin to crack the monolith of
mediocrity. And then you choose your next step, and the crack grows
even wider on your path from very good to great.
Reach Your Potential for Greatness: If you’re not reaching for
greatness, ask yourself if you’re fighting to be average. If
you’re honest with yourself, you’ll probably see that you could be
doing so much more. Very often, you may work IN it so hard that you
don’t step back to work ON it. So is it time for you to go back into
the studio? Search for and try new options and strategies; shake
things up a little bit and see how you can get much better results in
all areas of your life.
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