A Talk Radio Star:
How to Promote Your Book or Product
By Marsha Friedman
nearly two decades, I’ve been telling you about the value of talk
radio as a means for promoting your book, product or service to the
masses. Because we want you to succeed with talk radio, here are
some “inside” tips to help you become the kind of guest every host
wants to have on his or her show:
Be energetic: Make sure that you bring ENERGY to
the table. Radio hosts love it when you show enthusiasm on the
air. If you’re excited about your message, the listeners will
be excited, too -- and more inclined to want to learn more about your
product, book or service.
Make sure that there are no dogs barking or kids screaming and
clutching onto your leg. Turn off your computer and the
television and make sure that you switch off your cell phone. Shut
yourself into a room where you can have total privacy with no
distractions so you can stay focused!
Be honest: Always be open and honest with
the host. Listeners relate better to people who are an “open
book.” Don’t be afraid to be who you really are and say what
you really think. Remember that Howard Stern built an empire by
being honest with his listeners!
Define your message: Before going on the
air, know the key points you want to communicate. Make sure you
stay “on message” no matter how far off the host’s questions
take you. Always bring the answer back to your own key message.
Be mindful of your word inflections: Practice saying your main points out loud before your interview.
Remember that it is not only what you say, but how you say it.
Inflections help keep the listener’s interest.
Speak slowly and clearly and make sure that you
E-NUN-CI-ATE: You don’t want your words to mush
together. If you speak too quickly, the listeners won’t be
able to understand you. Make sure to enunciate so that people
will stay interested.
Have notes handy, but try not to read from them: Know your material cold. Reading your notes or word-for-word
answers sounds stiff and rehearsed and you’ll lose your audience.
You want to sound as natural as possible so that your message will be
more likely to trigger a buying response.
If you stumble, stutter, or slip-up during an interview,
forget about it and move on: Don’t dwell on your mistakes.
Don’t get flustered. Stay on message and you’ll be fine.
Don’t get technical or use words that most listeners
wouldn’t know: Remember that you are trying to
get a large audience to relate to you. Use layman’s terms, if
at all possible, and save the four-syllable words for your next game
Smile when you are on the air: If you are
physically smiling while you are talking, the listeners will feel it.
If you are frowning, they will feel that also. Although the
listeners won’t be able to actually see you on the radio, they will
be able to “feel” your interest and enthusiasm.
Read other articles and learn more
about Marsha Friedman.
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