For Small Business Want To Accept Credit Cards
you are a small business in today’s consumer-driven world, you
understand the need to accept credit cards as payments for customer
purchases. In fact, offering the ability to accept credit is no
longer an option, it is a necessity, especially when you consider
that according to a recent report at CreditCards.com as of the end
of 2010, there were an estimated 488 million credit cards in
circulation in the U.S. Add to that the number of debit cards out
there, and the total comes in at roughly 520 million cards. With
over 176 million buyers using those cards on a regular basis every
year, what business can afford not to accept credit cards?
what happens to many small businesses is they realize they need to
accept credit, but are unsure how to go about it. With so many
options available today it’s important to do your homework.
are tips to finding the right merchant account provider for your
good starting point is to first outline what your needs are now, and
what you anticipate them to be as you continue to expand your
business. Pay special attention to how your customers currently buy
products or services and where you generally meet your clients. Do
your clients visit your shop, buy out in the field, on your website,
etc.? Knowing this helps you decide on the type of credit card
processing plan you need. For example, a small business that
operates solely in a traditional store or office setting, will have
different needs than say a business that operates out in the field
such as massage therapists, trade show and flea market vendors,
artists, electricians, landscapers, etc. And these needs will differ
from the business that solely does work online. Knowing this ensures
you get exactly what you need to make it work.
After you know what your needs are, research options and features
and then compare providers in order to determine the best online
credit card processing company for your business. You now know how
your buyers buy from you, so consider what methods of payment would
work best for you. Determine if you need to accept credit cards over
the phone, need swipe capabilities, a virtual terminal, etc.
you want to accept payments over the phone, look for a company that
offers cell phone processing as well as credit card processing on
the popular smart phones such as iPhones, Droids and Blackberrys.
Also, keep in mind that even if your business doesn’t regularly work
out in the field, you can benefit with the ability to accept credit
over the phone. According to industry association CTIA as quoted
recently in Sun Sentinel, wireless data revenues totaled $46 billion
in 2010, up from 41.5 billion in 2009 and 32.3 billion in 2008. That
being the case, using a mobile card processing system can increase
overall sales revenue for your company; some sources report by as
much as 30-100%. Now that’s what you need to grow your business.
While comparing companies, look to see what additional options are
available. One example of this might be swipe capabilities for your
cell phone. This allows easy processing by swiping the credit card
rather than entering the card numbers by hand. Not all companies
offer this; so if mobile credit card processing is important for
your business, find one that does.
Also, take into consideration your invoicing needs. Do you need
online invoicing capabilities that will allow customers to easily
create, track, and send invoices and accept credit card payments
Rates are also an important consideration. Make sure you compare
rates to make sure that you are getting the best company for your
needs. Also, look for the overall pricing. Many companies promise
the lowest rates, but when you factor in all the extras you actually
end up paying much more. A few select companies (such as CellCharge,
Inc.) will give you a comparison of your current rates and what they
offer to see if they can provide better coverage. That’s a great
way to determine that you are getting the best possible rate for
Lastly, look for the providers that offer ease of setup, great
customer service and tech support, and a variety of products and
features to best serve the needs of your particular business.
bottom line is that it’s not enough to offer great products and
services. You need to make it easy for your customers to do business
with you. Using the right credit card processing company is one way
to ensure that you are providing your customers with the best
service available. Remember, look for the best online credit card
processing company by reviewing all that they offer, then sign up,
and begin growing your business today.
Charge specializes in setting up merchant accounts to accept credit
cards via phone (including smart phones) and other means. Perfect
for small businesses & other businesses that want the convenience of
offering their clients credit card processing anywhere, anytime.
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