widespread use of the Internet and the evolution of the web as a
platform for communication rather than just an information source
has opened up myriad possibilities for businesses to promote
themselves online. In addition to having a company website, it is
now common place for businesses to have a Facebook page, Twitter
account, professional blog and for company members to be connected
via LinkedIn. Access to all these social media tools is easy and
costs nothing. Merely having them, however, is not enough. One of
the most incredible things about social media is the fact that it is
instantaneous and can provide a live feed of status updates, news
and real time conversations. Therefore, it is useless if it remains
A Brief Guide - Social Media for Businesses:
Utilizing social media to promote a business can seem like a
daunting task. Despite being easy to set up, the sheer volume of
users and constant buzz can make it seem impossible to penetrate.
However, using social media to your advantage is not as hard as it
appears. The key is understanding that it does not work by itself.
It is not enough to simply set up a Facebook page and Twitter
account and then expect the rest to happen on its own. Social Media
is a useful means of mass communication, but you (or your business)
are still the main communicator. Think of social media as a
conversation between your company and your customers. If you stop
talking, the conversation will be over.
to making social media work for your business is a system of feed,
acknowledgement and response. Feed information to your audience in
order to open up the conversation. This information can be as
simple as a comment about a new product, a company update or an
industry relevant piece of news. What is most important is that
your updates are frequent and consistent. In addition to sending
out information, acknowledge any responses or relevant information
that comes your way. If a customer tweets about a visit to your
store or mentions something about your product, acknowledge them
with a simple response. This makes your customers feel valued by
your business and engages a conversation, thus helping to build
relationships that will lead to business growth. Once the
conversation has been initiated, make sure that you keep it going.
Be diligent about noting the things that people respond to.
Perhaps an article you posted received absolutely no response, but
a coupon offer gained you a slew of new followers. Make a note
about what your customer base responds to and tailor the way you use
social media accordingly.
A Live Form that Continues to Grow:
are just beginning to integrate social media into your marketing
efforts, be patient. It may take some time to start seeing results
and getting any response from it. At the same time, it is important
to be relentless about your own learning approach to social media.
The web is growing at lightning speed and it seems that there are
new developments in the ways social media can be used every single
day. Educate yourself about the latest tech developments, trends
and controversies. Without consistent research, it is easy to get
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