Online Profiles Can Make Or Break Your Social
Bonnie Jo Davis
Almost every social
networking site offers a feature called a "profile" that allows
members to include their picture, a biography, live links to their
websites and other detailed information. Most of us have multiple
online profiles that are empty or only partially completed. It is
this profile that helps other users decide if they want to work with
you. Another perk of online profiles is that the live links pointing
to your website may impact your search engine ranking.
It is very
important that you think of these profiles as your own "Public
Relations Department or Media Room", specifically designed to sell
you and your business. Imagine that you only have a few seconds to
sell a new prospect on why they should want to get to know you and
possibly do business with you. What is said and offered during these
few seconds can make all the difference in the world. This is
exactly why your online profiles need to be completed to capture
the attention of anyone who visits these sites.
Let’s look at the
different aspects of social networking profiles and what information
and content you should include to ensure that you get the maximum
results. The following information may or may not be included in
every profile but the majority of it is standard:
Your photo is the first thing people will see upon visiting your
profile or when reading your posts. How does it represent you?
Wearing a tank top while giving the peace sign with a beer in your
hand is not the way to impress potential clients. If you are
looking for clients, then professionalism is a must. You can show
SOME personality in your photograph but try to strive for
conservative whenever possible.
This is your chance to tell others more about you, such as
interesting aspects of your life and what makes you, YOU. Take your
time here, as this area is the equivalent of sitting down with a
prospect and telling them exactly why they should do business with
you. Include specifics about your expertise, your business, how you
have helped others and even your personal philosophies. You want
others to be excited about connecting with you and this is YOUR
opportunity to shine.
Make sure to include helpful links in order to allow others to find
you online. A link to your website, your blog and additional
information about your business is crucial. However, some people
make the mistake of including each and every link that points to a
profile of theirs online. If you have 25 social networking
memberships, it is NOT advisable to list them all here. A good idea
would be to vary these links on every website where you have a
You have to include contact information if you want people to have
the ability to contact you. Do not try to hide at this point. Many
people have the wrong opinion that they should not put
contact information in their profile, assuming that people
contacting you for business purposes is a bad thing. Would you
include your contact information in a yellow pages ad? Then why not
offer it online? Please only include information you want to be
Do you like to play golf, workout, volunteer or build model
airplanes? You might be surprised that many people would be
interested in connecting with you just based upon similar hobbies
and interests. This connection can lead to a deepening friendship
that may lead to business and even referrals down the road.
While some people may or may not care about your schooling,
including specifics about your education can do two things to help
you increase the number of responses. First of all, those who went
to school where you did may want to connect. Secondly, by offering
details about your education, it will help others to see your
experience and expertise in various areas.
While you may not see the correlation between your favorite movie
and a potential new client, trust me, it exists. Just like much of
the information above, the information in your profile is designed
to help you connect with potential clients and to build business
relationships. Sometimes, simply sharing your favorite movie can be
the start of a beautiful business relationship.
from past clients:
One of the best ways to demonstrate your ability to help others is
by including testimonials from past or current satisfied clients.
These testimonials will help others to get a snapshot of some of the
work you have done in the past and help to build a foundation of a
great business relationship.
Looking at the list
above, there is a lot of information that should be included in each
and every social networking profile. Because of this, many people
decide to skimp and their profile winds up being about 3 or 4
sentences long. This is a mistake. It is better to leave a profile
blank than to create such a lackluster one. If you need
inspiration, visit some of the most popular social networking sites
and read a few profiles to get some idea of how to get started.
If filling out multiple social networking profiles is too
much for your busy day, you might look at getting help from a
virtual assistant. Many of them have experience in this area and can
create a compelling complete profile that will best represent
you and your business. We live in a world of social networking...
making it a part of your business marketing simply makes sense. Take
the time to do it right or hire someone who can do it for you.
Read other articles and learn more about
Bonnie Jo Davis.
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