By Debbie Elicksen
When hearing the
Rocky Mountain News was folding, it was a reminder of the dominos
that were about to fall. It wasn’t long after when The Tribune chain
had filed for bankruptcy.
As always, Howard
Kurtz provides good insight on his CNN show Reliable Sources and
this column from 2009.
When Kurtz had
three jobless journalists on his show, two of them did not have a
backup plan. But one fellow saw it coming two years prior and went
back to school to learn a completely unrelated field of work.
This got me
thinking about how organizations that rely on the media need to also
adapt to the changes. For example, sports PR departments have to
rethink their priority heirarchy when it comes to media importance.
They can't afford to diss the electronic media, as they may end up
being the last ones standing.
It comes down to
the old saying -- maybe it's my old saying: if you want to find your
target audience -- go where they go.
I am a perfect
example of changing habits. I stopped buying newspapers -- a)
because they piled up faster than I had time to read them and b) it
was becoming a pain in the backside to take the bulky weight of them
to the recycling bin. So I get all my news online and through cable
television. It's instantaneous; it's easy; and you get a broader
We are in the
middle of a media revolution: out with traditional and in with new
technology and sometimes a combination of both. It's ever changing
but the authors and publishers that learn and move with the ebb and
flow of the Internet will likely find more success than those stuck
in the old traditional formats that are drying up.
In publishing, the
traditional publisher -- already a near impossible catch -- is
drying up with the newspapers using old business models. We need to
also find new innovative ways to make self-publishing and journalism
affordable but ensuring it maintains higher standards.
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