Five Crucial Things You Must Do To Build Your
Business With Social Networking
By Bonnie Jo Davis
The age of social
networking is more than upon us-it is becoming
in us. Many
of us are so addicted that we can hardly get out of bed before we
begin checking to see status updates on Facebook and Twitter.
Reconnecting with old friends and staying in touch with current ones
are great reasons to use social networks-but what about using them
to market your business?
The fact is, those
same networks that you are using to share pictures and reminisce
about old times can be great sources of income for your business. In
addition, there are plenty of social networks out there that are
made specifically for doing just that. Below is a list of five
crucial things you must do to utilize social networking effectively
for your business:
1. Choose networks
that cater to potential prospects for your business. There are so
many social networks to choose from now, it can be overwhelming to
keep up with all of them. In order to be effective, you simply have
to make choices. Choose networks that cater to your particular
market. The more targeted the network, the more interest and
activity you are likely to generate.
2. Take time to
create a comprehensive, well-written profile. Many people simply
assume that they will make money by filling out a profile on a
social network and adding their website address. This is highly
unlikely. The benefits of a social network come with interaction-and
that can only happen when folks can get to know you. Take the time
to fill out your profile completely, with both business and personal
information (your interests, hobbies or goals) so people can get to
know you as a person and a business owner. People tend to do
business with people they feel like they know, so the more cold and
impersonal your profile, the less likely people will want to
interact with you. Liven it up! Show your personality-but do
remember to behave in a friendly but businesslike manner.
3. Interact with
community members and build relationships. In order to build
traction within a community, you need to interact. This does not
mean simply messaging others with information about your business or
submitting an article once a month. You need to take the time to get
to know them-find out what is important to them, ask about their
business. You want to build a quality network of folks who know
about what you do and care about you. This will encourage them to do
business with and refer you.
4. Take advantage
of the extra features offered by the network. Most social networks
today provide many opportunities to help you get your message out:
banner ads, classified ads, blog platforms, article submissions,
video hosting platforms and more. Sure, some may cost a few bucks
here or there, but if you really make use of the features provided,
you can quickly become a superstar on any network!
5. Refer clients
and prospects to join the network. Invite business colleagues,
clients and potential clients to join the social networks you use.
Is it easier to catch a particular fish in the ocean, or in a tiny
pond? Bring all your prospects as you meet them to your tiny pond
and you can get to know them better and interact with them on a
regular, more personal basis. When it comes time for them to buy,
you'll be close by!
While these five
tips represent some of the best ways to help you get more business
using social networks, they are by no means the only ones. To be
effective, you must have a plan of action and follow it
consistently. Use these tips to get started, and then continue to
build the list as you become more effective at marketing your
business online utilizing social networks.
Read other articles and learn more about
Bonnie Jo Davis.
[Contact the author for permission to republish or reuse this article.]