Who Is Your Ideal Client?
By Bonnie Jo Davis
audience consists of the people and businesses that are most likely
to need and want what you have to sell. Before you create a
marketing plan for your business, it is critical that you define
your target audience and create an ideal client profile so you can
attract this audience with your marketing. Once you have identified
your target audience and ideal clients you will find it so much
easier to design your marketing plan around their identity and their
Some of the
questions you may want to ask when defining your ideal client are
listed below. Not all questions will be applicable to your ideal
client, so pick and choose the questions based on your needs.
What is his or her age?
What is his or her gender?
What is his or her marital status and do they
Where do they live?
What is his or her income?
What is his or her educational level?
What is his or her hobbies?
Is this person involved in any organized sport?
Does this person own a business?
In what industry is his or her business?
Is his or her business located in their home?
How big is his or her business?
What is his or her annual revenue?
How long have they been in business?
Who is his or her ideal client and do you know
how to reach them?
What tasks and issues does this person hate to
What problems does this person have?
How can you solve these problems?
Will this person pay for what you offer?
Has this person worked with someone like you
Where can you find him or her?
Does this person belong to any organization such
as a trade association or volunteer group?
Do they read any industry or entertainment
Once you have
answered the questions and created the ideal client profile, then
you incorporate this information into your website and other
marketing materials. You'll waste less time looking for clients, and
when you find them they will be more likely to hire you. Ideal
clients will inspire you, make you feel confident, pay you what
you're worth, praise you, and refer other clients to you without
Another way of
defining your ideal client is to look at past and present clients.
Which of these clients did you enjoy working with the most? Pull
those client files and list their characteristics based on the
questions above. To help you concentrate on which marketing methods
worked best in the past, client attraction mentor Fabienne
Fredrickson, recommends you ask how your favorite clients found you.
Perhaps the most
important benefit of this process is that you will be empowered to
fire clients who drive you to distraction, and you will not waste
time trying to get an unsuitable client to sign a contract with you!
You deserve to work with clients who bring out the best in you-so
don't be shy, and get started on finding your ideal client!
Read other articles and learn more about
Bonnie Jo Davis.
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