Five Reasons Why It Will Increase Your Sales
By Mike Krause
it comes to social media small and medium-sized businesses just want
to know one thing: is it worth it? Yes. Here are 5 reasons why.
Stay Four Moves Ahead of the Competition:
recent study conducted by the Center for Marketing Research at the
University of Massachusetts Dartmouth discovered that America’s
fastest growing private companies adopt social media marketing
initiatives at much higher rates than other companies.
Meanwhile, Vistaprint, a company specializing in small-businesses
conducted a study on small business marketing trends. They found
that small businesses are likely to increase their use of online
marketing tactics in the coming year.
small businesses embracing online tactics now will grow at a
higher rate in the future. If they aren’t already, trends indicate
your competitors will extend their marketing into social media in
2010. Those who do are poised for faster growth and increased sales.
Facebook has over 350 million followers, up 25 percent from less
than a year ago. As of Sept. 2009, Linked In had over 109,300
participants from just Rochester, NY or approximately 10 percent of
the city’s population. In the U.S., 1 in 20 people has a Twitter
account. You Tube is outpacing Twitter.
use social media to get your information in front of many people who
are interested in what you have to say. Connecting with prospects is
the first step to making a sale. How many quality prospects did you
Powerful Search Engine Optimization (SEO):
engines love activity. Social media participation increases your
online presence. Posting fresh content on your site and broadcasting
the link on your social media channels also improves your SEO.
when a prospect does a search for your business they will find proof
of your activity in the form of multiple links to your site. Your
site will rank higher than someone who has the equivalent of an
electronic brochure for a website. Or is your site the one that is
the electronic brochure?
Absence is Suspicious:
Prospects today turn to the internet to get their information. Your
absence is no longer simply missed, it raises a red flag. Prospects
trust businesses with an online presence.
Prospects equate an online absence with a business that has nothing
to say and is disengaged with customers. Or they will wonder what
you’re hiding. When it comes to making a purchasing decision
customers will turn to vendors they can find and trust. Are you
claiming excellent customer service while making it difficult for
customers to find you?
Social Media Respects Compressed Schedules:
media activity shows prospects who you are, what you
do, how and where you do it. A prospect can gather
this information and get their answers all before the first
conversation. They will see you as a trusted source of information,
a critical factor when it comes time for them to pull the sale
people follow the path of least resistance. Use social media to give
them that path. Do you still insist prospects give up their time to
meet you in order to gather information they can get online…from
are your experiences with social media and sales?
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