Your Book as
Your Business Card: Indie Book Publishing Provides Professionals The
What is 6" by
9," usually weighs roughly one pound, and is giving an increasing
number of business leaders an advantage over the competition? A
Thanks in large
part to the explosion of Indie book publishing, the use of 'the book
as a business card' has added a new and powerful tool to the
marketing arsenal of many successful business people. For a few
hundred dollars, seasoned experts and professionals are putting
their knowledge into professionally-published books – a calling card
sure to make a much bigger impression than the traditional business
for businesspeople in consulting and service industries—is about
credibility, and a book establishes a person as someone who has
reached a level of expertise. It allows readers (potential clients)
to learn more about their philosophies, thought process and
successful case studies, much more so than a simple brochure. And,
you don't have to be published by a major house to achieve and
utilize this credibility. Authors are proving that it doesn't
matter if a book is self-published -- the end result in terms of
marketing benefits is the same.
business consultant calling on prospective customers with
traditional marketing materials, and another calling on the same
customers and supplementing materials with a book written about the
field of expertise. Who do you think has the better chance of
landing that sale?
income from book sales typically isn't paramount for business
authors. Media coverage in the form of book reviews, interviews and
feature stories not only spreads the word about the author to their
target business groups, but also provides excellent fodder for
meetings with prospects, and priceless material for other marketing
collateral. The marketing power of TV and radio shows appearances or
an expert's book featured in various public and trade publications
is undeniable. Once again, it is the book that makes the media
interested in the author; another benefit of publishing.
One case in point
is AuthorHouse author Stacey Hanke, whose book Everything You
Need From A to A To Z To Influence Others to Take Action, has
received interest from over 120 media outlets.
"My book has given
me the opportunity to promote my business in ways I could not have
done before," says Hanke.
a writer, speaker, and money coach with
more than thirty years of experience teaching financial concepts,
has received nationwide media attention for his book Money Games:
85 Ways to Save Money and Attract Abundance. Petrick’s book and
expertise has made him a particularly attractive source for the
media in light of the recent economic difficulties and many
Americans’ increased focus on stretching their dollars.
and publishing Money Games has been a wonderful opportunity
to enhance my business as a financial consultant," says Petrick. "I
can't imagine a better 'business card' in these financial times than
The expansion in
the popularity of Indie book publishing, more commonly referred to
as self-publishing, is drawing attention from prominent media in a
time when publishing as a whole is experiencing contraction. Recent
features in the Time Magazine and The New York Times
draw a distinct contrast in 'old publishing' -- which was often
fraught with obstacles and disappointment for prospective authors –
and indie book publishing which is opening up the goal of publishing
a book to everyone, including business professionals.
If you're a
business person selling your services, a prospective customer isn't
going to necessarily care who published the book – that's not their
mindset – they're going to read it and discover that you really do
know what you're talking about, and you've proven it in the book.
Keith Ogorek is
Vice President of Marketing for Author Solutions, Inc. (ASI) ASI,
owned by Bertram Capital Management LLC, is the world leader in
indie book publishing – the fastest-growing segment of publishing.
ASI’s self publishing brands: AuthorHouse, AuthorHouse UK, iUniverse,
Xlibris, Wordclay and Inkubook; have helped more than 70,000 authors
self publish, promote, and bring to market more than 100,000 new
titles. In 2008, one out of every 20 new U.S. titles was published
by an ASI brand – more than any publisher in the world.
Headquartered in Bloomington, Indiana; ASI also operates offices in
New York City; Indianapolis; Milton Keynes, England; and Cebu,
www.authorsolutions.com or call 877-655-1722 for more
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