What’s Your Tagline?
By Michelle LaBrosse
With the explosion
of social media, you’re hearing a lot about personal brands again.
Now, Andy Warhol’s infamous 15 minutes of fame is a reality for
anyone who can upload a video to YouTube or create a blog. However,
as a project manager, when I think of personal brands, I like to
think about it in terms of how people experience you. What do
people think about you? What’s your reputation?
Since it’s the
start of a new year, let’s turn those questions around. How do you
want people to think of you? What do you want your tagline to be?
If you think about what you want to accomplish this year, what is
Think of a word or
a tagline that will inspire you this year. Some people like the
clarity of a single word like “simplify.” Others get more inspired
by a tagline like Nike’s famous Just Do It. My tagline for the
year is “energize,” because I plan to wrap up my first round of
energy self-sufficiency projects around the country as part of my
Cheetah Power initiative. I also need to keep my energy high for
all the Cheetahs around the world who are practicing fast and
fantastic Project Management.
a survey conducted by taglineguru.com, here are their top taglines
-- just to get your creative engines roaring.
1. Got Milk?
(1993, California Milk Processor Board)
2. Don’t leave
home without it. (1975: American Express)
3. Just do it.
4. Where’s the
beef? (1984: Wendy’s)
different. (1998: Apple Computer)
7. We try
harder. (1962: Avis )
8. Tastes great,
less filling. (1974: Miller Lite)
9. Melts in your
mouth, not in your hands. (1954: M&M Candies)
you have your tagline, here are some ways to bring it to life:
Write your tagline down or create a simple graphic of it, and post
it where you can see it. What we can visualize, we can make happen.
Think of 3-5
specific behaviors you need to model for your tagline to be
experienced by others. For example, if your tagline is “simplify,”
what are you going to do so people can experience you as someone who
simplifies things? Are you going to create agendas and e-mail them
at the start of a meeting? Are you going to come up with a new way
for your team to collaborate online? Are you going to be a rallying
cry and driver for getting rid of time-wasting tasks?
Build into your
year four things (one for each quarter) that would be significant
achievements underneath the mantle of your tagline. If “simplify”
were my tagline, I might donate all the things I no longer use to
the Salvation Army or a local charity. When you’re writing a project
plan, ask yourself what you might include in your plan to show your
tagline in motion.
tangible and have fun with it:
Your tagline is
really a tangible way to motivate yourself to be the person and
project manager you want to be. We all write resolutions, but the
key is finding the way to motivate ourselves long after the ball
drops. Try the tagline, and see how it works for you in 2010.
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