Ten Ways To Improve
By Mark Anthony
There are ten sure
fire ways to improve the telemarketing process and increase sales
1. Ask "am I
catching you at a bad time?"
2. Delete the
'reading from a script' sound.
3. Change tone and
pace of voice so it is similar to that of the person you are talking
4. Never argue with
a customer even when you must defend your position.
5. Ask questions,
ask questions, ask questions.
6. Listen to what
the customer wants; give them what they want and need rather than
being focused on what you have to sell.
7. Have multiple
offers available to best serve your customer.
8. Remember you are
not in the direct mail business. Don't be taken by the classic
put-off, "send me something."
9. Ask for
referrals and ask, "What else can I help you with?" Each additional
lead and sale is icing on the cake.
10. Preplan the
objective of each call; gather information, make an appointment, get
the sale, etc.
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